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A Gentlemen at the RodeoThere is a tenet that we use in marketing here at Microsoft around competitive positioning. The idea is that you can deposition competition by talking about the unique benefits of your product. Almost all our marketing follows this concept.
However, there is probably a time and place for more direct attacks on competitor weaknesses. As I watch the "I'm a PC, I'm a Mac" ads by Apple and some of the Windows ads, I wonder if we are not being too gentlemanly. I understand that Microsoft has to start the dialogue with the public again, and that we are held to a higher bar than most for being nice. But it puts us in a pretty poor light in many people's eyes at a time when competitive intensity is increasing.
That's why it's quite refreshing to have Microsoft tell it as it is every now and then. Gurdeep Pall actually does this well. My favorite quote about Cisco moving from the Leader group to Challenger in the Gartner Magic Quadrant for Unified Communications was "there's no point having a three year head start if you are running in the wrong direction". This year at VoiceCon Orlando he was pretty explicit about the cost implications of deskphones. It seems we need this type of direct message to get the clear contrast with competition as nuanced undertones just don't get through to folks.
I'm all for taking the gloves off on exposing competitor weaknesses. I don't know how else we could compete with others who have no desire to be as gentlemanly as we aspire to be sometimes. My Brothers Article on Pakistan and Militant IslamMy brother has been doing some freelance journalism while in Bangladesh and has been writing some really interesting pieces. He visited Pakistan recently and wrote up this piece on the recent terrorist activities there. He is becoming quite a good writer and I am proud of the work he is doing. There is a link to a video in the article showing a woman being flogged for “being seen in public with a man other than her husband”. The video is incredibly disturbing to watch, but one that is worth looking at to see the gruesome treatment many receive in that part of the world. I have long abandoned religion as a guiding force in my life, although I continue to find comfort in spirituality. Religion has come to depict the old human social concept of control. Over the millennia, control can be gained in the form of strength of arms or a monopoly on bigotry. I find strength of arms easier to understand but am floored by the apathy of people when it comes to bigotry. Bigotry has really taken off in the last 1000 years with both Christianity and Islam at the helm. But while Christianity seems to have emerged from the stifling era just before the Reformation, Islam has not. Muslims are for the most part like any other people. My parents are Muslims …. they are the most peaceful and increasingly open minded (thanks to the shenanigans of their kids) people you could meet. And yet millions like them around the world turn a blind eye to the craziness perpetrated in the name of their religion. There are even some that justify it in their minds as a way to maintain morality in society. Wake up folks. This is every Muslim’s problem. Every visit to the mosque should include a sermon on the values of Islam and denouncement of mindless violence. Most importantly, before looking to scapegoats to blame for problems, every Muslim should be asking what they can do for their own people and how they treat their own. I always remind my Dad that more Bengali’s died in the hands of fellow Muslims from Pakistan than any infidel. Suicide bombings kill their own kind. And the oil rich nations of the middle east continue to build skyscrapers while the Palestinians lack basic housing, schooling and sanitation. These are not the principles of Islam, but they are being tolerated way too much. It sickens me that so many people around the world are prepared to turn a blind eye in this way. No country is without it’s faults and there is a lot to blame the West for over the last 200 years – from divisions established to further colonialism to modern hypocritical treatment of global issues. But the way to advance the Muslim world’s agenda is to look within first. Will the real Muslims please stand up. Communicator for Mobile Download SiteWe just launched a new website optimized to detect your mobile operating system and enable you to download over the air the installation bits for Communicator for Mobile, available on Windows Mobile and Java handsets. I just downloaded CoMo to my Smartphone and it took less than a minute to complete the installation!
To get it, just: · Go to www.getcomo.com from your phone’s browser and select the right version of the client. · Follow the instructions to install app. · Sign in using your network login info – and voila, you have CoMo running on your phone!
Key Features: · Presence: view collogues presence status and signal that you are mobile to others with the new “Mobile” presence indicator. · IM: initiate or receive IM messages on your phone. · Voice: o Work calls will be automatically routed to your phone. o Set call forwarding rules directly from your device o “Call via Work” to place calls using your work number in the caller_ID · Performance: avg. of 350% improvement in phone battery life usage, giving you plenty of time to answer your calls and collaborate without having to worry about your battery life
For more product information on Communicator for Mobile click here. Miercom Review of OCS 2007 R2Good article on NoJitter on OCS 2007 R2 based on tests conducted by Miercom. Here's the Bottom Line:
Some Nice Wins and Single Vendor Arguments!Nice article in CNET telling the story of one of our recent converts, Burlington Northern Santa Fe Railways (BNSF). This was an exciting win for us because BNSF is a strong Cisco shop, running most of their network on Cisco gear. Gary Grissum, the Assistant VP for Telecom, even acknowledged that Cisco is ahead today in pure telephony features. But what sealed the deal for Gary ...
We have focused a lot on building unified communications experiences designed for end users, rather than a technology solution on it's own. So it's great to see this resonate with customers. It got me thinking about some of the recent chatter on NoJitter about UC not being a single vendor solution. I hear from some analysts and customers that Microsoft is trying to be that single vendor. This couldn't be further from the truth and needs some clarification.
The traditional enterprise telephony industry was a vertically integrated behemoth, with the same vendor often offering you the PBX, phone and all apps that ran off them (if there were any). With Cisco, this goes one step further, you get the network and data center too. This was a classic single vendor model. This does have great economies up and down the stack but you lose any integration horizontally. When we talk about "unified", we tend to focus on end user experiences and management/admin experiences. This necessarily means bringing together what might have been vertically integrated solution.
You could try to blend all these together to be THE one stop shop for everything (network, hardware, software, devices). That would be the single vendor answer in the UC world. But I don't think customers want that and it doesn't optimize for the very different skills from the vendors.
Microsoft has long been evangelizing the value of a horizontal ecosystem of industry players. Specialists in network, hardware, software, ISV applications and devices all working within a common interoperable framework. That way, the software layer can unify the front end user experience and the management experience - what unified communications is all about. But you still to pick which vendor you buy your network, your data center, your servers, your devices and your LOB apps from. Having a multi-vendor model in the horizontal layer can create problems - users end up with disjointed experiences (look at the recent line up of Cisco acquisitions for example).
If an organization wants unified communications, they should make sure the user experience is genuinely unified and that the management experience is not broken into silos. But don't fall into the trap of buying your hardware, your devices, your network and your data center from the same vendor. That really is the single vendor solution where the gains you have from having one throat to choke are easily outweighed by the sub standard solution/value you get in each layer.
Gurdeep Pall gave a keynote at VoiceCon, following which an article "Microsoft Says Phones Are Bad" was written up in Network World. Now, Gurdeep loves to make teasing controversial statements :-) But the crux of his message was along the lines above. A vertically integrated vendor has limited incentive to innovate horizontally and that's what you truly need in unified communications. As a result, the phone you get today is not much better than the phone you had 50 years ago - the last great innovation in telephony was DTMF.
So please, start defining what you mean by single vendor solutions and realize the industry is long overdue for a change. Talking about Polycom Takes Over RoundTableIt's with a mixture of nostalgia and excitement for me as Polycom announces they will be taking over sales and distribution of Microsoft RoundTable. When I joined the team, RoundTable was a cool device without a route to market. Microsoft has a hardware sales channel (e.g. Xbox or keyboards), but these are not set up to sell to enterprises. They are typically optimized for retail. Over the last two years, my team worked on creating the first Microsoft enterprise hardware sales channel, expanding the availability of RoundTable from just a few countries to 21 today. It was fun to feel like a start up within the large machine that Microsoft is and the impact has been huge - RoundTable was a physical icon representing what unified communications could become and has generated a ton of customer interest. That's the nostalgia.
But it's time to grow up. Global customers want to have shorter lead times for delivery and send devices to all their field offices. One customer even wanted to have a few in Botswana for regular meetings. It was painful for us to go through new country certifications, to sign up resellers and go through legalese in each of these new markets. Luckily all of that is core business process for Polycom. The device will now finally have the reach and channel it needs to help many more customers realize its benefits.
It also fits with our long term vision. Microsoft is not in the business of selling hardware to enterprises. We want to build an ecosystem of partners that can profit by developing and marketing compelling devices to light up their software assets from Microsoft, whether its a UC enabled laptop from Lenovo, a headset from GN Netcom or an IP phone from Polycom. They can develop unique devices to meet the needs of users at a price point that's right. Not just IP phones at exorbitant prices that seek to replicate the functionality of a PC they are sitting next to.
I firmly believe in Gartner's view that by 2012, 40% of workers will have abandoned use of desk phones in favor of newer UC devices (headsets and laptops) or mobile devices as their primary voice end point. Over the next year, you will continue to see us pushing the industry towards this vision, improving user experience and reducing costs. That's where I am excited!
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