| Moz 的个人资料Moz@Work日志列表网络 | 帮助 |
Moz@WorkUnified Communications, Social Networking and Random Thoughts |
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
A Few of my favorite places from my travels
|
Windows Azure – Cloud Computing PlatformOver the next decade, the notion of the operating system is going to change immensely. Developing applications that only run on a local PC will become irrelevant with virtualization and the increasing capabilities in web browsers. More and more applications will get built for the cloud first, consumable on any device. This is also a boon for developers who can now scale incrementally to a customer ready solution with much lower costs, and even gain access to an out-of-the-box revenue stream from day 1 with search origination fees. It’s an exciting future that can really light up the tech industry. I am proud that Microsoft has seized this opportunity to rally around a true cloud computing platform that enables developers to leverage skills to enter this new era through Windows Azure. Ray Ozzie will be talking about this today at the Professional Developers Conference if you are interested. Large companies the size of Microsoft are not easy to turn, but over the last 4 years I have witnessed a commitment to the cloud across all of our products that is incredible to see. Things may look a bit patchwork at times, but the direction is clear. Expect to see more here from us over the next few years!
Mini Social NetworksYears ago (OK, maybe it was just four years ago but that’s a lifetime in online world) we were contemplating making Spaces into much more of a platform that would allow others to build customized experiences on top, but using our ID, storage, relationships info and core user experience. By using the same infrastructure, a user could be in multiple niches and still find it easy to move between them with single sign on, content reposts, aggregation etc. Not that dissimilar to what Ning has been doing in some ways. It didn’t fit with the direction Windows Live was going in so we abandoned it. Fast forward a few years and it’s great to see some validation to this approach. Ali just sent me a link to below website for Amish people dating. To be clear, according to this website, there are 233,000 Amish adults and children. Let’s say 10% are inclined to date …. that’s just 23,000 users target market. Even if you have 30% penetration, that’s about 6,000 users on your service. Pretty niche I’d say. I’m not sure which way things will go. Facebook continues to be an all things for all people, where it is becoming increasingly unwieldy. But at least everyone I know is there. Niche sites offer closer communities, but I have to sign up for multiple sites. Best of luck to Ning in trying to make this a false choice by developing the back end to enable such niche sites to flourish. Cisco Acquisition Strategy Doesn’t Benefit Shareholders (or End Users)?Great article in New York Times on “Cisco’s Run of Spending”. The article talks about the $22 Billion of acquisitions Cisco has done since 2002 (and doesn’t even mention the billions more before that). The case is pretty damning for Cisco overall ending with the statement “After 10 years of searching for the promised land of growth, it’s time for something different. Slowing acquisitions would a good start. If the strategy’s benefit isn’t apparent after a decade of purchases, it is hard to see how it will appear magically now.” Some other key points:
I took a look at Cisco’s revenue breakdown and M&A by business unit recently. As you can see from the numbers, in the last five years M&A in the core switches and routers group has slowed down a lot as Cisco has dominant market share in those segments and there aren’t that many big companies to buy. Growth in this segment is also in single digits. Most of Cisco’s growth has actually come from acquired companies dumped into the Advanced Technologies Group (ATG) which supports the premise of the NYT article.
The other factor is that a lot of the ATG acquisitions are “end customer businesses” that drive up demand for Cisco’s core network gear and allow them to charge a premium. Great strategy ….. but what does it mean for customers? Customers get all the capabilities they expect, but in a real patchwork manner. For example, in Unified Communications, Cisco has multiple soft phone clients that don’t work in the same way, they have several meeting/conferencing products, they are schizophrenic on need for email and have now acquired a company and all the backend administration for these is different. It is hard to build a clean user friendly user experience at the best of times, but almost impossible if you are trying to do it with patched acquisitions. Cisco’s new approach is to build a middleware layer to hide the complexity and plug into companies that can be trusted with user interfaces. But that begs the question for customers on why they would want to do this when they can get an integrated solution from other vendors. Let’s see how Cisco’s strategy goes. But initial sense is that it is bad for shareholders, bad for employees and bad for customers. Legacy of Ashes at Yahoo!Gotta love this quote:
There was a great quote in a book called "Breaking Windows" where Bill Gates was reported as saying "something happens to a man when his net worth exceeds $100M, all they are interested in is their legacy and not what you or anyone else wants". Quote is not exact, but along those lines. Jerry Yang fits into that category and the pursuit of legacy really let down many Yahoo! shareholders and possibly employees. I dare say Yahoo! is not the only company with this problem. I am sure at Microsoft there are folks who have got to this stage ... but how do you align the interests of shareholders with people who are too wealthy to care what they think? This will always be one of those unsolved problems in organizational behavior. Avaya Defends Deskphone But Misses the PointFascinating to read about a recent pitch that Avaya made on NoJitter about their views on the demise of the deskphone hypothesis. Instead of defending the value of the deskphone, Avaya chose to attack the PC. The essence of Avaya’s argument is that PC’s are unreliable, not on when you need it, questionable quality and that users want a desk phone. They even make a pitch for a better together story that preserves the legacy mode ….
It’s telling that this is a direct attack against Office Communicator, which says a lot about where these guys heads are at. I guess if everyone wants red and you only sell black, you have to attack the red. But that doesn’t quite take into account the momentous changes in the communications industry taking place, driven by demographic changes and by need to cut costs. Like many industry giants in the last 100 years, Avaya misses the point here. Avaya is in classic innovators dilemma mode here – how do I maintain a revenue stream of $200/user with 50%+ margin from deskphones when everything points to alternatives as the future. If the total acquisition cost of a UC solution is in the $800 range per user, that deskphone represents 25% of your revenue and more in profit. You don’t want to lose that. I feel for Avaya; Microsoft has been in some of these dilemmas too. But the only way out is to read the writing on the wall and invest in the future. I would never tell anyone that PC is the only way to go. In fact, I have an IP Phone in my office and a PC. The key thing to realize is that the last decade of demographic change where a new generation of workers is emerging in the workforce and new work styles, such as remote working, are becoming prevalent has fundamentally changed the way the technology we need to perform our tasks. Our customers tell us that their analysis shows that office space is empty for 40%+ of the time – people in meetings in other rooms or working from home or travelling. In that scenario, having a deskphone is of little value. In fact, you will be more reachable if you have a softphone on your laptop or a mobile phone. I don’t pack up my deskphone when I go on a business trip or decide to work from home, but I will have my laptop and cell phone with me. If you wanted to be reachable by a critical customer, you have the choice of sitting by your desk all day or taking the call on your mobile or softphone based on your own preferences. Does someone at Avaya really think the best way to be reachable is to sit by a phone all day? Our customers also tell us about the diversity in roles and the need for choice. Different workers have different needs of technology to be productive. Some are deskbound and will effectively be off the clock when away from the office (e.g. your receptionist). Others are mobile on premise (e.g. your typical worker). Some are totally mobile (e.g. your sales guy). Some are remote but in a fixed location (e.g. a teleworker). Some spend most of their day on the phone while others spend it in meetings or in an application (e.g. SAP, or Petrel). What’s needed is for these workers to have a choice of devices that they can use. An IP Phone may be needed for some. A PC softphone is appropriate for others. A USB device gives a lot of flexibility for comfort to workers. Legacy players have had vertical solutions where they own their phones. They have had little incentive to meet customer needs in this way as it increases their costs, and because customers have had no choice. What’s needed is an ecosystem of device manufacturers who innovate to meet needs of users based on open technology that enables them to plug into any voice infrastructure. Our customers also tell us that voice has been silo’ed for too long and the iconic symbol of this is the deskphone. Almost all my other modes of communication and collaboration have become integrated (e.g. video, IM, email, unified messaging, conferencing) and importantly, many of these have converged on a PC. Telephony has been the last hold out. It’s critical to understand that as a worker I don’t want to reach phone or even to talk, I want to achieve a goal. Sometimes, that can be done using IM alone. Sometimes, I need a desktop sharing conferencing session. Sometimes video adds to experience. And with a PC, I can all of these communication modes from anywhere with Internet access. Except the old phone. That’s still back in my office so having to click to call makes little difference. Voice is just another communication mode and needs to be integrated in to the broader experience. Focusing on the device is pointless as the problem to solve is enabling more efficient communications. The device is just a means to an end. I personally don’t have any issues with my softphone on my laptop. But it’s futile having that argument as I know people has their own experiences here. There have been huge technology leaps that have improved media quality and reliability of PCs to make it a contender. Given the cost savings, choice, and productivity enhancements customers should at least evaluate it as an option. You would be surprised how it performs and most importantly, how many of your workers embrace it. If folks in the industry would focus on solving the problem rather than defending the past, we might end up with some breakthrough solutions. Avaya and the other legacy telephony vendors have lots of smart people, they just need to address the right problem. Right now, it feels like Microsoft with Office Communications Server and Office Communicator is the only game in town. Instead of freaking out about the fact that customers are embracing our technology and approach and trying to punch holes, wouldn’t the industry benefit from more players trying to solve the real problem? Bing It On ....OK, I must admit that when I first saw the new name for Microsoft's search engine, I had to laugh a little. Actually, I laughed a lot. It seemed to be one of those trying-too-hard marketing ploys to create a new catchy name. Cynics would say to make up for the lack of a decent product.
I don't tow the party line at Microsoft and have complained my fair share about our search strategy. A few years back, I remember Gate's fuming and saying "you guys aren't differentiating yourself" in a strategy review. He was right. Algorithmic search has to a large extent been won by Google. Every day, I am sure our index get's better and we narrow the gap. But we have to move beyond that to compete.
Bing tries to do that. Once you move past the pure mechanics of the search, the user experience does become the next differentiating point. Search is not the end game, but a means to an end. So why not make that end easier to reach, whether it's checking for flights, wanting to buy a product or looking for images. I've been using Live search for years now and see a noticeable difference with Bing. Like any other user experience claim, you have to try it to believe it. So I ask anyone reading this to give it a fair shot, check it out: http://www.bing.com.
Of course, a search engine must also provide some decent results to be useful. There is still a noticeable gap in places and the rankings are often different when you compare Bing to Google. Every article I have read tries different search terms, so I am not going belabor that point by doing more of my own search comparisons. I would just recommend trying a side by side comparison at Blackdog: http://www.blackdog.ie/google-bing/search.php. You can make your own call on accuracy.
So ignore the name for now and give it a shot. As Shakespeare so wisely said many moons ago, "a rose by any other name would smell as sweet" ... and Bing is no difference. If the product works, the name will get some kudos! Let Me Show You a Real SoftphoneThere was an interesting article by Eric Krapf on VoiceCon eNews about a recent report by Frost & Sullivan on the future of the deskphone. One of the points in the Frost report was that despite vendors bundling in softphone clients as part of their telephony solutions, very few are being used as the primary solution for voice. No kidding! Hardware vendors have systematically lacked an understanding of how to build software client experiences that meet users needs, whether it’s integrating experiences into existing applications, developing flexible client side APIs or enabling end to end scenarios. That lack of understanding often translates into a real lack of imagination too …. I mean, take a look at the two softphones below. Guess which is from the existing hardware based vendor? With softphones like these, why would users adopt? Even the imagery hints at what the vendor really wants them to use … the expensive deskphone sitting next to them. For softphones to be adopted broadly in the market, you need to think of a world where there are only softphones and mobile phones and design a solution around that. That’s the advantage of not having a hardware business to protect. Gartner and Frost & Sullivan have different views on the future of the deskphone. I am biased, but I side with Gartner believing that a paradigm shift will happen where companies look at what is possible with softphone only solutions and rethink the need to buy deskphones at all. For those that really need a deskphone, I suspect there will be a market. It will be increasingly dominated by device manufacturers that specialize in a portfolio of end user devices suited to a workers needs. The days of vertically integrated lock-in solutions must surely be numbered. Talking About Synergy UC Market Sizing ExerciseAnalyst firm, Synergy Research Group, recently tried to size the UC market. Synergy claims to have “cracked the code” to develop a market size estimate that is superior to other analysis. I have to disagree. The scope definition and inconsistent treatment of technologies leads to significant under sizing of the market. Synergy says they looked at the market for “collaborative applications”. That market is huge and includes Office, Sharepoint, OCS, Exchange in the Microsoft stable for example and could be in the $90B+ range, even if judged by revenue from Microsoft and it’s competitors today. And yet …
Perhaps more important than an esoteric sizing exercise is the lack of a holistic view of the market. Unified communications encompasses a broad set of technologies that have typically been sold as silos. As these merge, the market will no doubt consolidate as efficiencies between silo purchases leads to discounts for integrated or bundled technologies. A narrow view of the market is sometimes indicative of the lack of recognition of this need for unification across silos. When we took a look at the data on this market, we estimated an opportunity of $31B in 2006 and $50B in 2011. This represents a big market for the industry to chase after and is more exciting than the $4.6B identified in the Synergy research. Microsoft has taken a unique view of this market. Our belief is that the industry is shifting in structure from a vertically integrated market (where the same vendor sells hardware, software, devices and sometimes even service) to a horizontal one (where different vendors specialize in hardware, software, devices etc. This approach not only unlocks innovation in the market as specialists working using standards can innovate more, it also opens up revenue opportunities for partners that were hitherto locked out of the market. A good example is devices. By enabling a partner ecosystem around devices, Microsoft is enabling access to a huge revenue opportunity that was previously locked up by PBX vendors. Our partners are excited by this possibility and the growth opportunities for them. So I would encourage those trying to size the UC market to look holistically at the market and consider the real opportunity ahead for the industry. Microsoft’s First Bond IssueA few years back, I complained about the lack of debt in Microsoft’s capital structure and the lack of accountability this fosters in the company. This week, Microsoft issued it’s first bonds to raise $3.75 billion at only a slight premium to US government debt! My original blog post talked about our own leverage to purchase our first house. Clearly there has been a decline in the housing market, but if you apply leverage prudently, the principles still hold. And that’s what Microsoft is doing now. I am really impressed by the way our CFO has approached both our capital structure and cost structure …. it finally feels like Microsoft is a real company that has grown up from the tech start up money-to-burn mentality. Now, we just need that accountability to run through our management chain a little more and Microsoft could live up to be the great company for shareholders that it has the potential to be. A Gentlemen at the RodeoThere is a tenet that we use in marketing here at Microsoft around competitive positioning. The idea is that you can deposition competition by talking about the unique benefits of your product. Almost all our marketing follows this concept.
However, there is probably a time and place for more direct attacks on competitor weaknesses. As I watch the "I'm a PC, I'm a Mac" ads by Apple and some of the Windows ads, I wonder if we are not being too gentlemanly. I understand that Microsoft has to start the dialogue with the public again, and that we are held to a higher bar than most for being nice. But it puts us in a pretty poor light in many people's eyes at a time when competitive intensity is increasing.
That's why it's quite refreshing to have Microsoft tell it as it is every now and then. Gurdeep Pall actually does this well. My favorite quote about Cisco moving from the Leader group to Challenger in the Gartner Magic Quadrant for Unified Communications was "there's no point having a three year head start if you are running in the wrong direction". This year at VoiceCon Orlando he was pretty explicit about the cost implications of deskphones. It seems we need this type of direct message to get the clear contrast with competition as nuanced undertones just don't get through to folks.
I'm all for taking the gloves off on exposing competitor weaknesses. I don't know how else we could compete with others who have no desire to be as gentlemanly as we aspire to be sometimes. My Brothers Article on Pakistan and Militant IslamMy brother has been doing some freelance journalism while in Bangladesh and has been writing some really interesting pieces. He visited Pakistan recently and wrote up this piece on the recent terrorist activities there. He is becoming quite a good writer and I am proud of the work he is doing. There is a link to a video in the article showing a woman being flogged for “being seen in public with a man other than her husband”. The video is incredibly disturbing to watch, but one that is worth looking at to see the gruesome treatment many receive in that part of the world. I have long abandoned religion as a guiding force in my life, although I continue to find comfort in spirituality. Religion has come to depict the old human social concept of control. Over the millennia, control can be gained in the form of strength of arms or a monopoly on bigotry. I find strength of arms easier to understand but am floored by the apathy of people when it comes to bigotry. Bigotry has really taken off in the last 1000 years with both Christianity and Islam at the helm. But while Christianity seems to have emerged from the stifling era just before the Reformation, Islam has not. Muslims are for the most part like any other people. My parents are Muslims …. they are the most peaceful and increasingly open minded (thanks to the shenanigans of their kids) people you could meet. And yet millions like them around the world turn a blind eye to the craziness perpetrated in the name of their religion. There are even some that justify it in their minds as a way to maintain morality in society. Wake up folks. This is every Muslim’s problem. Every visit to the mosque should include a sermon on the values of Islam and denouncement of mindless violence. Most importantly, before looking to scapegoats to blame for problems, every Muslim should be asking what they can do for their own people and how they treat their own. I always remind my Dad that more Bengali’s died in the hands of fellow Muslims from Pakistan than any infidel. Suicide bombings kill their own kind. And the oil rich nations of the middle east continue to build skyscrapers while the Palestinians lack basic housing, schooling and sanitation. These are not the principles of Islam, but they are being tolerated way too much. It sickens me that so many people around the world are prepared to turn a blind eye in this way. No country is without it’s faults and there is a lot to blame the West for over the last 200 years – from divisions established to further colonialism to modern hypocritical treatment of global issues. But the way to advance the Muslim world’s agenda is to look within first. Will the real Muslims please stand up. Communicator for Mobile Download SiteWe just launched a new website optimized to detect your mobile operating system and enable you to download over the air the installation bits for Communicator for Mobile, available on Windows Mobile and Java handsets. I just downloaded CoMo to my Smartphone and it took less than a minute to complete the installation!
To get it, just: · Go to www.getcomo.com from your phone’s browser and select the right version of the client. · Follow the instructions to install app. · Sign in using your network login info – and voila, you have CoMo running on your phone!
Key Features: · Presence: view collogues presence status and signal that you are mobile to others with the new “Mobile” presence indicator. · IM: initiate or receive IM messages on your phone. · Voice: o Work calls will be automatically routed to your phone. o Set call forwarding rules directly from your device o “Call via Work” to place calls using your work number in the caller_ID · Performance: avg. of 350% improvement in phone battery life usage, giving you plenty of time to answer your calls and collaborate without having to worry about your battery life
For more product information on Communicator for Mobile click here. Miercom Review of OCS 2007 R2Good article on NoJitter on OCS 2007 R2 based on tests conducted by Miercom. Here's the Bottom Line:
Some Nice Wins and Single Vendor Arguments!Nice article in CNET telling the story of one of our recent converts, Burlington Northern Santa Fe Railways (BNSF). This was an exciting win for us because BNSF is a strong Cisco shop, running most of their network on Cisco gear. Gary Grissum, the Assistant VP for Telecom, even acknowledged that Cisco is ahead today in pure telephony features. But what sealed the deal for Gary ...
We have focused a lot on building unified communications experiences designed for end users, rather than a technology solution on it's own. So it's great to see this resonate with customers. It got me thinking about some of the recent chatter on NoJitter about UC not being a single vendor solution. I hear from some analysts and customers that Microsoft is trying to be that single vendor. This couldn't be further from the truth and needs some clarification.
The traditional enterprise telephony industry was a vertically integrated behemoth, with the same vendor often offering you the PBX, phone and all apps that ran off them (if there were any). With Cisco, this goes one step further, you get the network and data center too. This was a classic single vendor model. This does have great economies up and down the stack but you lose any integration horizontally. When we talk about "unified", we tend to focus on end user experiences and management/admin experiences. This necessarily means bringing together what might have been vertically integrated solution.
You could try to blend all these together to be THE one stop shop for everything (network, hardware, software, devices). That would be the single vendor answer in the UC world. But I don't think customers want that and it doesn't optimize for the very different skills from the vendors.
Microsoft has long been evangelizing the value of a horizontal ecosystem of industry players. Specialists in network, hardware, software, ISV applications and devices all working within a common interoperable framework. That way, the software layer can unify the front end user experience and the management experience - what unified communications is all about. But you still to pick which vendor you buy your network, your data center, your servers, your devices and your LOB apps from. Having a multi-vendor model in the horizontal layer can create problems - users end up with disjointed experiences (look at the recent line up of Cisco acquisitions for example).
If an organization wants unified communications, they should make sure the user experience is genuinely unified and that the management experience is not broken into silos. But don't fall into the trap of buying your hardware, your devices, your network and your data center from the same vendor. That really is the single vendor solution where the gains you have from having one throat to choke are easily outweighed by the sub standard solution/value you get in each layer.
Gurdeep Pall gave a keynote at VoiceCon, following which an article "Microsoft Says Phones Are Bad" was written up in Network World. Now, Gurdeep loves to make teasing controversial statements :-) But the crux of his message was along the lines above. A vertically integrated vendor has limited incentive to innovate horizontally and that's what you truly need in unified communications. As a result, the phone you get today is not much better than the phone you had 50 years ago - the last great innovation in telephony was DTMF.
So please, start defining what you mean by single vendor solutions and realize the industry is long overdue for a change. Talking about Polycom Takes Over RoundTableIt's with a mixture of nostalgia and excitement for me as Polycom announces they will be taking over sales and distribution of Microsoft RoundTable. When I joined the team, RoundTable was a cool device without a route to market. Microsoft has a hardware sales channel (e.g. Xbox or keyboards), but these are not set up to sell to enterprises. They are typically optimized for retail. Over the last two years, my team worked on creating the first Microsoft enterprise hardware sales channel, expanding the availability of RoundTable from just a few countries to 21 today. It was fun to feel like a start up within the large machine that Microsoft is and the impact has been huge - RoundTable was a physical icon representing what unified communications could become and has generated a ton of customer interest. That's the nostalgia.
But it's time to grow up. Global customers want to have shorter lead times for delivery and send devices to all their field offices. One customer even wanted to have a few in Botswana for regular meetings. It was painful for us to go through new country certifications, to sign up resellers and go through legalese in each of these new markets. Luckily all of that is core business process for Polycom. The device will now finally have the reach and channel it needs to help many more customers realize its benefits.
It also fits with our long term vision. Microsoft is not in the business of selling hardware to enterprises. We want to build an ecosystem of partners that can profit by developing and marketing compelling devices to light up their software assets from Microsoft, whether its a UC enabled laptop from Lenovo, a headset from GN Netcom or an IP phone from Polycom. They can develop unique devices to meet the needs of users at a price point that's right. Not just IP phones at exorbitant prices that seek to replicate the functionality of a PC they are sitting next to.
I firmly believe in Gartner's view that by 2012, 40% of workers will have abandoned use of desk phones in favor of newer UC devices (headsets and laptops) or mobile devices as their primary voice end point. Over the next year, you will continue to see us pushing the industry towards this vision, improving user experience and reducing costs. That's where I am excited!
Customer SpotlightsThe Unified Communications Team Blog is a more business focused blog that provides some insights on customers using UC in smart ways. Keep an eye on it for more customer spotlights over the coming months.
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|